Nature that can only come from being part of a robust social network. Today, we are speaking of LinkedIn and specifically, we are talking about LinkedIn having released a new version of their mobile app for both iOS and Android. That’s what we’re going to be looking at today
The folks at LinkedIn have been on a kind of constant reinvention of themselves over the past few years, you may have noticed, those of you who certainly participate in LinkedIn. One of the areas that they have really been beefing up is trying to create better engagement in the mobile space. Their newest version of their iOS app and Android app is a testament to the changes that are happening at LinkedIn and we get a real good feeling of kind of where LinkedIn is going and what we can do now with LinkedIn through this mobile app or through this new integration.
Now the first thing that you’re going to notice when you install the mobile app is you’ve got a very, for lack of a better term, Facebook feeling to the homepage because it looks pretty much just like Facebook with a series of posts. We know that one thing that LinkedIn has been trying to do is trying to create more conversation.
They’re trying to create more social sharing and more engagement in their posts, in their articles and in the whole publishing space. This new app here on the iPhone and on the Android phone really shows us exactly what we’re talking about. Yeah, I would suspect that if you just picked up your phone and start reading through, you would have trouble telling whether or not you were on Facebook or LinkedIn.
Of course, that’s all going to end when we take a look at some of the other features within it. So the publishing and reading of posts have kind of been brought right to the front page of the app. But then as we go through it, we go in and take a look at our own profile which tells us about the different engagements that people are having, now we’re starting to feel more of the kind of LinkedIn-y feel and not quite so much Facebook. So here we see all of the different people that have liked our posts and endorsed us and those sorts of common things that are happening on your profile. As we move through, there’s a full messaging app and again,
kind of following down Facebook’s path of having a messaging app right within the mobile app, this gives us an opportunity to communicate with everybody who wants to communicate with us. But I think the area that you’re going to find most interesting other than maybe the homepage with all of the posts is the My Network area. This is where you’re going to go in and I think one of the nice things about the app is you’re going to be able to quickly, by tapping on the people icon on the very top, you’re going to be able to jump over into that invitation and connection space so you can see who exactly is inviting you to connect with them and you can do the connections right from here.
This is the sort of thing that I’d like to be able to do really quickly while I’m waiting for the water to boil for a pot of tea or something like that, be able to go through and make a few connections. I can go in and the key thing that you’re going to want to be able to do is you want to be able to respond to it. So you can send a message thanking her very much. “That’s awesome, Kim. Thanks so much. Looking forward to connecting with you here as well!” All of my good friends who are experts on LinkedIn say that we should always, always, always use personal messages as we’re connecting with people in this space.
So there we have the ability to manage our connections. If we go over on the other side of this window and tap on the other person icon with the little plus next to it, we can go through and we can research. We can build our network out and we can find new contacts there. That’s a proactive way as opposed to being reactive. Then the center section, which kind of gives you an update on the people who are your connections and I think this is going to be pretty cool as well because you can quickly just browse through what’s happening in different people’s lives. This is basically looking at the people who you’re connected to, having their updates kind of being brought up and actually being able to see what updates and what new information and new relevant information they’re putting forward.
So again, a nice mobile feels with the ability to swipe back and forth on those sorts of updates. And then finally, we have a search function which will allow you to go through and search for almost anything within your account. But I also wanted to show you while we’re here, I’m going to go back to the home button because there is this other area here which is the LinkedIn Apps.
This is a suite of tools that LinkedIn is bringing to the table outside of the social network that is LinkedIn that we might be interested in using. They have a job search tool there, LinkedIn Groups which they’ve kind of been an on and off relationship with LinkedIn Groups but we see them there, Slideshare, Lynda.com, acquisitions from the outside that are nice apps that have social sharing connotations to them, access to them. Lynda.com is training on almost anything under the sun.
So you get a really good idea of the integrated apps that LinkedIn is bringing to the table and I think we will obviously see this particular area grow. Overall, I think that their new app is a nice mobile app that reflects what we like to do on mobile as well as giving us good access to LinkedIn’s traditional and new feature, ones that they’re trying to grow as we go along. So I think it’s well worth downloading.
It’s free and there are going to be things that if you are a LinkedIn user, you’re going to find some real extra value in being able to do a lot of the different tasks in mobile, especially those little snippets of time that you have when you can just go through and make a few connections or read a few posts or something along that line.
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